The Reasons Why Email Messages Get Deleted

When I create anything for a client that is going to be sent via email, I spend a good deal of time testing.  In fact, I think about 30-40% of my time is all testing.  So many service providers fail to understand the importance of this step.  Yet, when it doesn’t work, it can negatively affect their image which, in turn, impacts their sales. The Greeting There’s nothing more off putting than to receive an…

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