As if our lives weren’t filled with enough crap, we are now being overrun with crap on the web. I remember the long gone days when the web was a source for good information. It was used for a company to share information about who
Crap Content Problem #1
In a recent issue of Time Magazine, there is an article that mentions Google’s attempt to help filter out the crap on their search engine. They give the example of an article site that paid $7 for a 300-word article on something (I cannot remember what). This type of project ends up being given to someone offshore (meaning in India or the Phillipines) and who does not speak English as a first language. (Don’t get my wrong: I love Filipinos and their culture – but their English is not what results in quality content.)
Crap Content Problem #2
Crap sites run ramped on the web – and it’s not hard to spot them. Here’s a good example: http://dogfoodcouponsite.com/purina-coupons/03/2011/purina-dog-food-coupons-march-2011/. If you look at the content of this site, it’s one small paragraph and the rest is all ads. Even the background looks like a giant add. Also, notice there are no actual coupons on this page – except via the ads. As someone who looks for pet food coupons – as the mama to 2 dogs and 6 cats – this type of site just annoys me to death.
For those of you who do not know this, when you click on one of the ads on a page like this, the person owning the site gets paid money. That’s why the content is so vague, and the ads are so prevalent. The page owner really has no interest in helping you to find what you need: he/she wants to send you around and around, clicking on this, clicking on that so he/she can make money. If only there was a way I could flag this site and report it as “content lacking.”
Crap Content Problem #3
As a writer and someone who provides writing services to others, the content that annoys me the most is those solopreneurs with blogs or web sites in which the content is poor quality. I do understand that most of the time this is because he/she doesn’t have money to spend on getting good quality content written. They end of making very little money because they don’t have enough good content to explain what they are selling. Just as in life, you cannot be all things to all people (in this case, potential clients).
When it comes to business, this is especially true. Unfortunately, Virtual Assistance has contributed to the problem. Virtual Assistance does not, nor has it ever, involved one person who can “do all, be all” for anyone. There is always something missing from his/her repertoire of services. As a virtual assistant myself, there are things I cannot do. For example, graphics. You would get higher quality results from a budding artist in 3rd grade! All I can do is refer you to someone else.
In my business, I hire the people I need to help give me the quality I need – whether it be someone to edit/proof my writing, a graphic artist to design my logo or web sites, an expert in marketing, etc. It really comes down to this.
- If you’re not a graphic artist, hire one.
- If you’re not a writer, hire one.
- If you don’t know how to setup a blog, hire someone who does.
- If you don’t know how to sell, hire someone who can.
- If you don’t know what the h*ll you’re doing, hire someone who can figure it out.
Don’t be a part of the “crap” that hurts everyone. Rise above and be the pinnacle that others strive to immulate. Above all, be willing to work at this – because nothing comes easy.
How can I help you be successful today?